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What's New In Sustainable Business & Public Policy Trends
(Wednesday, 21 February 2018) Written by greeniac144444
Policy and Consumer Driven Sustainable Business Trends


As a result of the Paris Climate Change Agreement, many business are reevaluating their priorities and how they conduct “business as usual”. Sustainable businesses are working together with local organizations and consumers’ demands to create socially and environmentally-responsible business models that work. Companies and corporations are recognizing that to achieve successful longevity they must move towards putting environmental stewardship and corporate social responsibility at the forefront of their practices. Natural resources are beginning to dwindle, and due to the era of highly accessible mass media, it is more difficult to hide malpractices of production that result in air, water and land pollution.


Moving towards more sustainable practices enables corporations to have further transparency that will drive their business to be successful, while gaining the trust of their customers. The following are some examples of companies, organizations and corporations that are working spurring sustainable business trends.

Sustainable Tourism

Sustainable tourism, or also known as ecotourism, is becoming an increasingly popular business model for areas in need of restoration, conservation, or that have the ability to educate tourists about environmental issues. With international tourism generating over $1,245 billion dollars, it is a market that is ideal to tap into and implement sustainable business practices.


A great example of policy contributing to more sustainable travel and a booming business model is Ecotourism Kenya. The organization was established 19 years ago and works to hold local tourism agencies to high standards. Ecotourism Kenya conducts energy audits of its partners’ buildings and refuses to cooperate with agencies that do not meet their code of conduct. Sustainable safari tours and other guided adventures help to fund organizations that are working to protect endangered animals from poachers and hunters that seek to illegally harvest animals for financial gain.

Responsible Sourcing of Goods and Resources

Corporate social responsibility should start from the source of the product. Many companies have begun to implement ethical sourcing and manufacturing practices for all of their goods to ensure that from initial processing to the finished product that it cause minimal impact on the workers and the environment. Outsourcing to underdeveloped countries has allowed for many corporations to ignore the working conditions of those who manufacture their products overseas and the amount of waste and pollution that the manufacturing process may produce.


The UN Global Compact is educating 8,000 companies in more than 145 countries on human rights, labor standards, environmental degradation and anti-corruption practices. By investing in green companies it helps to send the message that, as a consumer, you desire to have product offerings that are fair trade, sustainable and created with minimal negative environmental impact.

Outdoor Industry Uses it Powers for Good

The recreational outdoor industry is using their audience to help fund organizations and conservation efforts to protect wilderness, reduce waste and educate the public on environmental issues. Their realization that those who spend time in the outdoors find value in protecting the areas that they view as their playground.


For example, the Outdoor Retailer trade show was traditionally held in Salt Lake City, Utah, for 20 years before deciding to move their annual show to Denver. The trade show brought in 40,000 visitors and about $45 million dollars in economic stimulus. The reason for changing the location was to express their disappointment in the Utah legislators lack of protection of Utah’s public land, in particular, Bear’s Ears National Monument — it was an act of protest and a call for action. The clothing and gear company Patagonia led this charge and drive to change locations. Patagonia is taking direct action, one of the top skills of social entrepreneurs and businesses. They are leading the way in building a sustainable business model that emphasizes reducing the amount of resources they use by offering discounts off new items after donating old garments to be recycled made into new fibers to craft new products with. They also now sell used items on their website, further reducing their business footprint.


As consumers and policy move to set stricter regulations on manufacturing and business practices, these current trends can become the norm. Many companies have the opportunity to exhibit leadership skills in best practices and set the bar for expectations of others. Such leadership is needed now more than ever.


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